My Story
I’m a UX and product designer with 10 years of experience solving complex business and technology problems. I’m especially drawn to systems where people, processes, technology, and organizational constraints collide—and where better design can make work easier for users while creating measurable value for the business.
Why I do this work
My interest in UX started before I knew UX was a profession.
Early in my career, I worked with physicians during a major period of digital transformation in healthcare. I watched highly skilled people struggle with technology that often didn’t reflect the realities of how they worked.
The problem wasn’t that they couldn’t learn the technology. The technology wasn’t designed around them.
That experience stayed with me. I eventually left medical software sales for healthcare technology adoption and quality improvement consulting, but I realized I wanted to do more than help people adapt to technology. I wanted to help shape technology that adapted to people.
That led me to graduate studies in health informatics, where I discovered UX—and the field that brought together my interests in technology, human behavior, problem-solving, strategy, and design.
The problems I like to solve
Since then, I’ve worked across healthcare, enterprise, and government environments, tackling complex systems and workflows and contributing to digital modernization efforts.
I’m particularly interested in the people who depend on technology to do their jobs. Employees often spend hours every day using systems they didn’t choose and may have had little voice in shaping. When those systems don’t match how people think or work, the consequences can extend beyond frustration to lost time, errors, workarounds, training needs, and operational costs.
That’s the kind of complexity I enjoy untangling.
My first question is usually simple: Who is the user? Then I want to talk to those people and understand not only their experience with the system, but everything happening around it. How do they expect the process to work? Where does the technology conflict with that mental model? What have they learned to tolerate or work around?
From there, I use usability, accessibility, research, and information architecture to find better ways forward. More recently, Object-Oriented UX (OOUX) has become an important part of how I approach that complexity—identifying the objects people actually think about and organizing experiences around those mental models rather than around the system’s underlying structure.
How I work
I believe complex problems are better solved with people than for them.
I like bringing stakeholders, developers, users, and other team members into the problem-solving process—even people who don’t think of themselves as creative. I use humor, curiosity, and sometimes unexpected methods to make collaboration less intimidating. I also read the room: not everyone wants to participate in the same way, so I adapt my approach rather than forcing everyone through the same design process.
I care about what happens after the designs are finished, too. Did we actually make someone’s job easier? Did we reduce unnecessary steps or errors? Save time? Improve productivity? Lower costs?
UX should create value for the people using a product and for the organization investing in it. I want to help make that value visible so UX becomes an integral part of product development rather than something added near the end.
What I'm exploring next
I’m looking for complex problems where there’s room to understand the people behind them, challenge assumptions, explore different solutions, and stay involved long enough to learn what happens after launch.
I’m also increasingly interested in what AI could mean for the future of complex business applications. Rather than expecting every person to learn a system like a super-user, how might technology become more responsive to an individual’s context, mental model, needs, and way of working?
The technology will continue to change. The question that keeps me interested is the same one that brought me to UX in the first place:
How can we make the technology adapt better to people—not the other way around?
Available for senior UX/product design roles and select contract projects.
What problems are you trying to solve? I'd love to hear from you.
Thank you!